Whoever triumphs in election, it won't be the press "wot won it"

By Paul Sandle and Kate Holton LONDON (Reuters) - Rupert Murdoch's British tabloid famously crowed "It was the Sun wot won it" in 1992, claiming its support had swayed 10 million readers to back John Major's Conservatives to an unexpected election victory. In the three elections that followed, the rightwing paper backed the other side, helping to deliver victories for Tony Blair's newly pro-business Labour Party. In a move that would have been unheard of a few years ago, opposition Labour leader Ed Miliband gave an interview to Russell Brand, a comedian who urges people not to vote but has 9.6 million Twitter followers and his own YouTube channel. Miliband even tweaked Murdoch during the interview, saying the Australian-born magnate no longer had the power he once had: "The British people have a lot more sense than some of these papers give them credit for." Comparing Brand to Murdoch, Charlie Beckett, media professor at the London School of Economics, said Miliband's move made sense. Read More http://ift.tt/1JLiwo7

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